What a Million Users Know That No Designer Does
Designers decide for millions based on what they learn from a few. How adaptive products turn every user's choices into UX research at the scale of the whole product.
Adaptive user experience
We are a software company building the future of design and development. Based in Tel Aviv.
Design and development are changing faster than anyone can follow. AI writes the code, generates the screens and ships the product, and the people who build software are drifting with it, unsure where it leads.
One thing is becoming clear. When anyone can build anything, what you build stops being the advantage. How it feels to use it is what remains.
The next generation of products won’t offer one experience for everyone. Each user will have their own: shaped by what they ask for, informed by how everyone uses it, and kept within the limits of the company that built it.
That future needs a new foundation. AI must be able to build for every user separately, without breaking the product, the brand or the company’s strategy.
Attalu is that foundation. Companies set the rules once, and AI builds a unique experience for every user, safely, within them.
Software has always been made for you.
Now you can make it yours.
Research
Read All
Design After the Screen
AI made screens abundant, so the value of design moves into judgment. Why a designer's reasoning has to become explicit enough for AI to follow.
The Agora, and the End of One Interface for Everyone
Software keeps growing while every user still gets the same interface. Why we named our product after the agora, and why products should adapt to each person using them.
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